SSIO – II
Fitternity is India’s largest fitness and wellness platform that is transforming the way fitness is consumed in India. Using technology and data insights of their 10 million+ customers and over 10,000 Fitness centres, Fitternity is controlling the P&L of gyms / fitness studios to exponentially grow their revenues in an asset-light fashion. Disrupting the fitness industry to cater to the mindful, health-conscious evolution of consumers, Fitternity is perfectly aligned with Sixth Sense’s investment philosophy of Investing in the Consumer of Tomorrow…today!
Fitternity has pioneered the Pay-Per-Session model, membership portability and dynamic pricing – addressing the fear of wasted long-term memberships and need for variety. This will not just drive penetration, but also increase yield for fitness centres. Fitternity is in sweet-spot to pre-empt fitness consumption across demographics and geographies. Furthermore, Fitternity is revolutionising health insurance and employee wellness incorporates. They have already partnered with top insurance companies to offer fitness linked insurance premiums, and are replacing outdated gym reimbursements with portable and flexible Fitternity Sessions for leading corporates.
– Neha Motwani, Founder and CEO
– Jayam Vora, Cofounder and COO
Jayam Vora and Neha Motwani