SSIO – II
Incorporated in 1984, Hindustan Foods started as a Joint Venture between the Dempo Group and Glaxo (now GlaxoSmithKline) India with the objective of manufacturing food products. The Dempo Group under the management of Mr Shrinivas Dempo, from Goa is renowned all over the country for their work across various industries such as ship building, infrastructure, sports, travel etc. Hindustan Foods Limited set up a large and state of the art facility in Goa to manufacture extruded foods. However, due to low capacity utilization the company was unable to breakeven for a long period of time. In 2013 The Dempo Group partnered with The Vanity Case Group, headed by Mr Sameer Kothari to leverage the manufacturing capacity.
The Indian FMCG market is the fourth largest sector in the Indian economy and has been growing at an average of 11% over the decade. The sector has a great opportunity for growth in the country, with the growing disposable incomes, increasing rural consumption, the growing population, rising modern retail, and a consumption-driven society. The onset of GST will significantly improve the competitiveness and efficiency of India’s manufacturing sector. One of the major effects of the GST will be decentralization in manufacturing. Hindustan Foods sees this as an opportunity to set up manufacturing units and mark its presence all over the country.
Sameer Kothari, has an experience of over 2 decades in the manufacturing sector and under his management The Vanity Case Group has set up 15 large facilities across 10 locations all over India. It manufactures a range of FMCG products across various categories for many clients including Hindustan Unilever Limited, Reckitt Benckiser, Wipro, GSK, Emami and many others. Within a year of partnership, Hindustan Foods signed contracts with FMCG giants like Pepsico and Danone. The Vanity Case Group also brought operating efficiencies and succeeded in reducing expenses. The company started breaking even in 2015 and is on its way to profitability.
Hindustan Foods, with an optimistic vision for the future, has lined up some acquisition opportunities which will help it strengthen ongoing manufacturing business and also diversify into new product categories. Since a financial partner with a thorough understanding of capital and consumer markets is essential to fund future growth, Hindustan Foods decided to partner with Sixth Sense, founded by Mr Nikhil Vora.
The combined knowledge, experience and track record of all the partners along with changes in regulations and upcoming opportunities will make this collaboration attain great heights by creating value for their customers, investors and the economy as a whole. With the following investment, Sixth Sense India Opportunities will hold 15.39% in Hindustan Foods Limited.